About — Flawless Flowers

Our approach

What we believe.

Amazing products

Setting your alarm for 2:30am to get up and head to the wholesale markets is a labour of love. It takes willpower and a lot of coffee not to roll over and hit that snooze button — but when we arrive at our stores with the freshest, sometimes strange and always beautiful products, we know it was all worth it.

Best price

We like to think that our prices are some of the best in town. We have a great range for any budget — a $20 flower bag is there for the commuter grabbing something on the way home, and a $340 showstopper potted orchid arrangement is there for the moment that calls for it.

Customer service matters

Great products and prices are one thing, but customer service is key. This is a fast-paced business and everyone is always in a rush — but even if it's a quick smile as you grab a bunch of flowers rushing up the Flinders Street steps to catch your train, or some advice on where to find great fruit and veg at Prahran Market, we always want to go the extra mile for you.

Have fun

If you want to see people who love to have fun, come on down and say hello. Can't find our store? Follow the loud, infectious and frequent laugh of owner-operator Emma — or listen out for the salsa music. When you see some people dancing while wrapping up another fantastic bunch of flowers, you've found us.

The stall

Flawless Flowers — Prahran Market, Flinders Street Station & The District Docklands.

We started as a market flower stall and grew into three Melbourne locations — Prahran Market, Flinders Street Station and The District Docklands. Each location has its own energy: Prahran is the Tuesday–Saturday local market where the regulars come, Flinders Street is the spot for the commuter grabbing something beautiful on the way home, and Docklands brings the stall to the waterfront.

Every morning we head to the wholesale markets to hand-pick the stock — so what you see in the stall that day is what came in fresh that morning. Sometimes strange, always beautiful.

Shop online Find us